Social Traffic Plan

In 2006, Facebook expanded its already highly successful

network of college students to include work networks. A year

later, Twitter came onto the scene as a new marketing tool for

businesses to better interact with their customers. When

Facebook bought out Instagram in 2012, the number of users on

Instagram more than doubled and currently has more than 300

million active users.

Over the last decade, social media has evolved drastically. Every

day, more businesses are creating their profiles, and even more

potential customers are also creating their profiles. Social media

is no longer a novel concept for businesses but rather a necessity

for building a reputation and brand awareness.