How-To-Keep-Email-Subscribers

How to keep those hard-earned email subscribers for good

It is certainly an accomplishment when a person joins your list. However, the real challenge is getting

those people to act based on the information you are sending them. Think of the process like fishing.

When a fish (person) takes a nibble of your bait (your content), it is an exciting accomplishment, but

the real work is reeling the fish in slowly and making sure to give them some slack along the way.

Reeling in too quickly (creating too much urgency too fast) will encourage the fish (the person) to

leave despite their initial interest or investment (the subscription). Remember that slow and steady wins

the race in this scenario.

Loyalty vs. abandonment - What makes them stay or go?

Maintaining your subscribers is a matter of giving them valuable information that they need. That is

rather difficult because you have to ask “what does this person need?”

The best way to answer this question is to create a type of “feedback loop” where each subscriber can

tell you subjects that interest them as well as products they might want to buy.

A survey can be used to gather this information. Simply ask them their primary questions concerning

niches or topics that are on your list. You can do this for free with online surveys.