10-Easy-Steps-To-Becoming-Social-Media-Influencer

Influencer marketing means that one or more people are deployed to influence the behavior of

a target group. Well-known influencers usually have many followers on social media, and in

particular on the app Instagram. By posting specific content that is align with your content

strategy they can “influence” their followers.

So, what is an influencer? The definition of an influencer is someone who has the power to

influence / affect the purchasing decisions of others. There are several reasons why someone

has the power to influence others, amongst them are authority, knowledge or because they are

seen as experts. Furthermore some of them have a strong relationship with their followers,

their followers feel as connected to the influencer as to their inner circle. Whenever they

recommends a certain product / service they are very open to this recommendation. Note:

authenticity is key